Just like the other SE communities, we provide answers to the questions regarding our topic. However, we have the unique ability that we could reach out to the official governing bodies of sports and the leagues. Most other SE sites don't have the luxury of being able to ask any entity for the reasoning behind their decision makings and policies. But we could potentially direct our questions to teams, leagues and governing bodies. I think we should discuss on how we can directly take aim at some of the leagues. It's a unique way to promote the site.
I'm not sure how we can get there, but I think it's worth debating and brainstorming. The idea is much like how anyone on twitter can target a person of high rank or group that has a twitter account. For example, we could ask the NHL why a certain hit did not result in suspension, or ask FIFA how they're aiming to expand the World Cup from 32 teams to 48. Additionally, a league has some data resources that ordinary people don't have access to, so they can provide us with some answers we can't find ourselves.