Following up my post from couple of months ago on How can we promote the site for the 2018 FIFA World Cup. Below I've provided the same charts, but updated to show data from June and July 2018 when the 2018 FIFA World Cup took place in Russia.
The first one only includes the number of questions asked monthly on Sports SE:
As you can see, during the months of this World Cup, we generated less questions, and answer than the previous World Cup. More precisely, that is 20% less questions and answers. Also interestingly enough, the number of deleted questions and answers raised 30% and 20% respectively. This mean we get less good quality and more low quality questions/answers posted compared to the previous World Cup.
How to interpret this?
I was personally expecting more discussion this time around since the website is more established, but there are few factors I can think why the data unfolded as it did:
Why did we get less good quality questions and answers?
The graphs shown here represent all questions and answers, not only those that were targeted for the FIFA World Cup
- This means that we may have not had significantly less soccer/World Cup driven question and and answers. It could be the case that the site did not have that much action in the first half of June and second half of July when the World Cup was not happening.
Many questions had already been asked
- Sports SE is now 6 years old. Most soccer related questions have already been asked, specially given that the rules of the game don't change much over time.
- Most questions regarding World Cup itself got asked during our first World Cup.
- We likely had much more views of the website this time around, but the number of questions and answers were more limited
Most of the questions generated for the World Cup were based on the events that occurred during this World Cup
- Again this is because the general rules of the games (all but the VAR), and World Cup history questions were already covered. So the pool of questions that could be asked was smaller this time around.
Why did we get more low quality questions and answers?
As Sports SE gets bigger, we're gonna generate greater number of low quality posts and spams.
We have more users with higher reputations that are willing to flag and close low quality posts.
So we had lower good quality discussions during this World Cup than the previous one, but there were a number of factors that limited the ceiling of traffic (in terms of good quality questions and answers) we could've got. This also somewhat implies that we probably shouldn't expect a huge increase in terms of quality questions and answers for the next World Cup. Or in fact any major sporting event that we've thoroughly covered in the recent years. The Olympics may break this prediction as they host many different sports and far more athletes, so the ceiling of traffic we can hit is much higher.
One very important point about this analysis is we're looking purely at the number of questions and answers asked. I'm sure we hit far more views during this World Cup. But that was not the aim of this analysis. There were many posts that had thousands of views in a day, which almost never happens in Sports SE. Overall a lot of discussion was generated during the 2018 World Cup too.
Another thing I find interesting is that after the end of the World Cup, the site has been very slow. We're likely going to have very low number of questions and answer asked for August 2018.
I'd be interested to see what you guys thing.