Step one into getting a blog for Sports SE was to poll for interest. After no objections (three upvotes and two contributing volunteers), we are ready to investigate defining the scope and purpose of Sports SE's blog...which may or may not be a challenge.
So how does my site get a community blog?
(2) Define the scope and purpose of the blog. Is the blog about the site? Is it about the site’s topic? Is it about the industry around the topic? Keep in mind the audience of your community and their interests. Another generic blog about may not be all that interesting. A community blog should be interesting to both current members and potential new members.
This one's easy, right? Our scope is sports. Our purpose is sports. Do we need to further define? Will the blog be a hodgepodge or a diverse variety of journalistic effort?
What will the scope and purpose and Sports SE's blog be?